It’s the last day of March and I’m going to do something I rarely do; rant.
My rant is about artist’s statements. Who reads these things? I ask because whenever I come across advise for artists on how to gain more exposure and look more professional, it’s always suggested to write a wonderful, indepth artist statement on your background, explaining why you create, what inspires you, what are you trying to express and how you do your work. This sounds great and all, but who are the people who want to know this stuff because I’ve never met them.
I’ve been selling my art seriously now since the summer of 2015 and honestly, not one person has ever asked me “So, what inspires you?” No one has ever directly asked me, messaged me, DM’d me or tweeted me “What are you trying to convey with you work?” Matter of fact when it comes to the artists whose work I absolutely love, I don’t even think about these things, their work just captures my attention and if I want to see more I try to find out whether they have a blog, Twitter, Facebook, Instragram account or a mailing list. And that’s it. I’m not wondering, “Hmmm, I wonder why this artist creates?”
When people do ask me questions they’re rather practical questions like, how much does this cost, do you do commissions, can you draw my dog, do you do tattoos or can you make a t-shirt? I even have analytics that track engagement on my website and about twice a year somebody clicks on my About page and surprisingly that’s more than my FAQ page. People generally just look at my work, buy something, sign up for my newsletter or leave.
So this leaves me to wonder, who are these people who read artist statements? Artists are always encouraged to create a statement but who reads these things and who actually cares? Are artist statements still important in this digital age where people can just follow your work online or subscribe to your mailing list? Maybe because I’m an independent artist who deals directly with the people who buy my work that this doesn’t seem to play a big role or appears all that important. Maybe if I was pitching my work to galleries it would be useful. I really don’t know. Maybe somebody has some insight to this, which I would welcome any enlightenment on, but for now, I have this seemly arbitrary About page on my website that tries to answer all these questions that no one ever asks.